Essays about: "Five Factor Theory"

Showing result 21 - 25 of 88 essays containing the words Five Factor Theory.

1. 21. Hidden Values or Synergy Effects? What the Market Does Not See

   University essay from

   Author : Lukas Josefsson; Pontus Klarson; [2021-06-30]
   Keywords : Public buyout; bid premium; toehold purchase; acquisition; synergies;

   Abstract : The subject of bid premiums for public buyouts has been researched repeatedly as the premium itself can be hard to fully derive and could greatly affect both the acquirer and other investors involved. This thesis examines whether certain predetermined factors in fact, can be seen to influence the bid premium, looking at the Swedish market during 2005-2020. READ MORE

3. 22. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
   Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

   Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

4. 23. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
   Keywords : Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. READ MORE

5. 24. Exploring the Design of Nudging in Persuasive Technologies - Improving Sleep Hygiene

   University essay from

   Author : Hung-Chiao Chen; [2021]
   Keywords : persuasive technology; the nudge theory; Type 1 nudging; Type 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sleep; sleep hygiene; scenario-based design; persuasive teknologi; nudge theorin; Typ 1 nudging; Typ 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sömn; sömnhygien; scenariobaserad design;

   Abstract : Research on persuasive technologies for promoting healthy behaviours has been surging in recent years, but these technologies have the risk of being perceived as undesirable meddling. The current study puts forward a non-coercive and libertarian paternalistic alternative - the nudge theory. READ MORE

6. 25. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linus Eriksson; Emmy Rosander; [2021]
   Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

   Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE