Essays about: "Five-stage consumer decision-making process"
Found 2 essays containing the words Five-stage consumer decision-making process.
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1. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE
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2. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE