Essays about: "Flaminia Zannotti"

Found 1 essay containing the words Flaminia Zannotti.

  1. 1. Participatory Branding - Involving startups in the design process of their brand.

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Lucia Ciranova; Flaminia Zannotti; [2016-01-08]
    Keywords : Branding; Startup; Participatory Design; Business Design;

    Abstract : Despite brands being strategic assets central to company’s long term success, little or no attention to branding can be seen in the business literature and resources for startups. If so, it is usually by adapting the branding approaches for large organisations into the context of smaller ones. READ MORE