Essays about: "Flavien Nulli"

Found 2 essays containing the words Flavien Nulli.

1. 1. The Karma case: Brand identity and business opportunities

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : James Brattström; Hugo Röken; Flavien Nulli; [2022]
   Keywords : Karma case; Food waste; Brand Identity; Brand position; Business opportunity; Business and Economics;

   Abstract : .... READ MORE

3. 2. WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pritta Andrina Anggraeni; Flavien Nulli; Andreea Muresan; [2021]
   Keywords : Brand; brand identity; internal branding; brand identity erosion; Social Sciences;

   Abstract : Purpose: To explore why brands lose control over their identity due to internal actions or lack of actions when needed. The paper examines the key elements brands should focus on internally to prevent brand identity erosion which can negatively impact brand performance. READ MORE