Essays about: "Flogging"
Found 1 essay containing the word Flogging.
-
1. FLOGGING - Making Customers Talk By Faking Their Voice
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis investigates the controversial area of Stealth Marketing, set apart by its nondisclosure of both the sender behind an advertising message and the fact that the consumer is being marketed to at all. This study concerns flogging, a type of stealth marketing where companies create and spread a fake blog in order to stimulate brand and product interest. READ MORE
Result pages:
1