Essays about: "Florence Mensah"

Found 2 essays containing the words Florence Mensah.

  1. 1. Are you ready for a new (AI) colleague? : How the geopolitical and cultural contexts influence fashion retail managers’ decision-making process regarding adopting and implementing AI.

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Florence Mensah; Marina Lysikova; [2023]
    Keywords : AI technology; artificial intelligence AI ; digital transformation; IT innovation; cultural context; geopolitical context; AI adoption; AI implementation; fashion retail industry;

    Abstract : The rapid development of artificial intelligence (AI) has led to significant changes in the business environment and academic discussions. AI boosts productivity and positively impacts the competitive advantage of organisations. READ MORE

  3. 2. Communicating through social media to regain stakeholders trust during crises : A case study about H&M

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Florence Mensah; Thaha Osman; [2018]
    Keywords : Crisis management; Crisis Communication; Social media; Trust; Stakeholders; Customers.;

    Abstract : Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation or its stakeholders. Fast fashion retailers have been highly affected by crisis spread through social media, which could be seen as a result of the increasing usage of social media. READ MORE