Essays about: "Flurina Baumann"

Found 1 essay containing the words Flurina Baumann.

  1. 1. Arousal : and its effect on attitude extremity towards a direct service

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Hellberg-Zarders; Flurina Baumann; Carmen Böhler; [2016]
    Keywords : arousal; attitude extremity; attitude; direct service;

    Abstract : The aim of this study is to explain the effect of arousal on consumer’s attitude towards a direct service in terms of evaluation extremity. An important element within consumer behavior is the attitude that consumers have towards products and services. READ MORE