Essays about: "Fokusgrupper"

Showing result 1 - 5 of 92 essays containing the word Fokusgrupper.

1. 1. Barriers and Enablers for Repurposing Vehicle Components in Cross-Sector Collaborations : A Case Study of a Swedish Vehicle Manufacturer

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Elin Kjellberg; Violet Mirgati; [2023]
   Keywords : circular economy; circular business model; cross-sector collaboration; transportation industry; repurpose; circulär ekonomi; cirkulär affärsmodell; tvärsektionella samarbeten; transportindustrin; repurpose; återbruk;

   Abstract : Sweden's economy is currently heavily dependent on a linear economy model, where raw material ultimately is discarded as waste. The linear approach is unsustainable for manufacturing companies in the long term. READ MORE

3. 2. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elise Johansson; [2023]
   Keywords : Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

   Abstract : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. READ MORE

4. 3. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

5. 4. Exploring Intercultural Communication through Film & Television

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Leen Abo Leil; [2023]
   Keywords : Intercultural communication; competence; Film; Television Series; Edutainment; culture; adaptation; Interkulturell kommunikation; kompetens; Film; TV-serier; Edutainment; kultur; anpassning;

   Abstract : This study explores the elements that can or must be changed in a film or television series for it to be successfully adapted and translated into other languages, in order to be accepted and understood by other cultures. By conducting two focus groups and individual interviews with experts in the matter, this study demonstrates that film and television can be an intercultural communication tool that serves as a bridge between different cultures, breaking the barriers and providing an understanding of one another’s norms. READ MORE

6. 5. Synen på medborgardialogen? : en studie om landskapsarkitekters syn på medborgardialoger i relation till gestaltningsprocessen

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Mika Uhrdin; Lisa Wikström; [2023]
   Keywords : fokusgrupp; medborgardialog; gestaltningsprocess; offentliga utemiljöer; landskapsarkitektur;

   Abstract : Arbete med fokusgrupper, genom medborgardialoger, i gestaltningsprocesser av offentliga utemiljöer är ett verktyg som idag används av landskapsarkitekter. Det finns emellertid inget övergripande ramverk för hur dessa ska genomföras. READ MORE