Essays about: "Foreign Market Entry Modes"

Showing result 1 - 5 of 36 essays containing the words Foreign Market Entry Modes.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  3. 3. Internationalization strategy choice for micromultinationals: a development framework

    University essay from KTH/Industriell Management

    Author : Ginés Sánchez; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; ResourceBased View; VRIO tool; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; ResourceBased View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micromultinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

  4. 4. Internationalization strategy choice for micro-multinationals: a development framework

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gines Sanchez Navarro; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; Resource-; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; Resource-Based View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

  5. 5. Entering the Chinese Market: Implications for foreign micro E-businesses

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Radu Ioniță; Qiaoqun Pan; [2018]
    Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

    Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE