Essays about: "Foreign Market Entry Modes"

Showing result 1 - 5 of 37 essays containing the words Foreign Market Entry Modes.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
    Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

    Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE

  3. 3. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  4. 4. Internationalization strategy choice for micromultinationals: a development framework

    University essay from KTH/Industriell Management

    Author : Ginés Sánchez; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; ResourceBased View; VRIO tool; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; ResourceBased View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micromultinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

  5. 5. Internationalization strategy choice for micro-multinationals: a development framework

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gines Sanchez Navarro; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; Resource-; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; Resource-Based View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE