Essays about: "Foreign Market Entry Modes"

Showing result 21 - 25 of 45 essays containing the words Foreign Market Entry Modes.

  1. 21. Foreign Market Entry-Modes and Their Impact on Perceived Cultural Differences

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Lisa Hassan; Tove Gioeli; [2014]
    Keywords : Foreign market entry; International business; Cultural differences; Entry-mode;

    Abstract : It has been proven to be a strong correlation between choice of entry-mode and culture. Different entry-modes have also been connected to varying levels of integration in the foreign market. READ MORE

  3. 22. Mode of Entry into Foreign Markets : a Study of Antecedents and Performance Associations

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Tobias Pehrsson; [2014]
    Keywords : Entry mode; organizational capabilities; institutional theory; post-entry performance;

    Abstract : Export is an important strategy for firms to grow, yet researchers tend to ignore how firms can exploit and develop their resource-based capabilities to improve export performance. Building on the Organizational Capability (OC) perspective, this study develops a novel approach on ways to improve export performance. READ MORE

  4. 23. Expanding into new markets : Is Lebanon a potential market for Swedish fast fashion companies?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Dana Daoud; Veronica Högfeldt; [2013]
    Keywords : internationalization; Lebanon; expansion; foreign markets; Swedish fashion;

    Abstract : The aim of the thesis is to describe and analyze the potential in a new and foreign market and the market we chose to define is Lebanon. We want to see if there is any potential for Swedish fashion companies to establish there and what kind of problems and barriers the companies could bump into if they decide to expand their operations to Lebanon. READ MORE

  5. 24. Institutions, Transaction Costs and Entry Mode Decisions : The Case of Swedish SMEs in India

    University essay from Institutionen för marknadsföring (MF)

    Author : Sebastian Laier; Marieke Schramma; [2013]
    Keywords : SME; India; Institutions; Asset Specificity; Behavioral Uncertainties; Entry Modes;

    Abstract : In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. READ MORE

  6. 25. Connections between Psychic Distance, Entry Modes and Networks : A Case Study of Internationalization Processes

    University essay from IHH, Marketing and Logistics

    Author : Daniel Gränefjord; Magnus Hanebrant; Emil Kinderbäck; [2012]
    Keywords : Psychic distance Internationalization processes PEN Entry mode Networks;

    Abstract : Executive Summary Swedish companies have a relatively small domestic market that quickly becomes saturated. For those companies who are dependent on increased sales in order to survive or have the ambition to grow internationalization is the one option. READ MORE