Essays about: "Foreign Related Conceptual Literature"

Found 2 essays containing the words Foreign Related Conceptual Literature.

  1. 1. Mergers and Acquisitions between foreign companies and Vietnamese companies: Drivers and Issues

    University essay from Göteborgs universitet/Graduate School

    Author : Linh Nguyen Thi Thuy; [2012-07-11]
    Keywords : mergers and acquisitions M As ; foreign companies; Vietnamese companies; drivers; issues;

    Abstract : The value and number of merger and acquisition deals in Vietnam have increased rapidly over the past decade. Foreign investors play an active role in this trend, especially after Vietnam’s accession to the WTO. READ MORE

  3. 2. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ye Zhou; [2011]
    Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

    Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE