Essays about: "Foreign market entry"
Showing result 21 - 25 of 153 essays containing the words Foreign market entry.
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21. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE
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22. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE
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23. Soft Service Firms: A deep dive into foreign entry mode decisions
University essay from Lunds universitet/ProduktionsekonomiAbstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE
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24. Networks Paving the Way for Initial Internationalization - A case study on how networks influence the way small firms select their initial foreign entry market
University essay from Göteborgs universitet/Graduate SchoolAbstract : Previous research has underlined the importance for SMEs to be part of networks in order to obtain a successful internationalization process, where literature mainly has focused on what happens in the internationalization phase. Nevertheless, limited attention has been given to what occurs in the pre-internationalization phase, hence where the decision on initial entry market is made. READ MORE
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25. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization
University essay from Göteborgs universitet/Graduate SchoolAbstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE