Essays about: "Formation of consumer preferences"

Found 5 essays containing the words Formation of consumer preferences.

  1. 1. Consumer preferences in video streaming

    University essay from Umeå universitet/Företagsekonomi

    Author : Théo Dolou; Clara Jacoud; [2022]
    Keywords : Video streaming; consumer preferences; Uses and Gratifications Theory;

    Abstract : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. READ MORE

  3. 2. When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jutta Hedlund; Karla Mattero; [2018]
    Keywords : Non-product-related-attributes; similar markets; consumer expectations; brand attitudes; cosmetics market;

    Abstract : The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. READ MORE

  4. 3. Turning wine into gold: How premium winemakers overcome the quality-price paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martin Sermann; [2018]
    Keywords : Price formation; Reputation management; Formation of consumer preferences; Social distinction; Wine;

    Abstract : Some wine drinkers spend a small fortune on a single bottle of wine. What appears to be justified by the product quality is called into question by academic research ascertaining that price and wine quality appear to be of rather loose connection. READ MORE

  5. 4. Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process ­­­- In Context of Green Cars in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahzabin Chowdhury; Khan Salam; [2011]
    Keywords : high involvement purchase; green consumer behavior; conjoint analysis; adaptive choice based conjoint analysis ACBC ; green preverence; green car;

    Abstract : Environment and its conservation is one of the key issues across the globe these days. It is even more important in the Scandinavian region.Swedenis one of the leading pro-environment nations in the world when it comes to environment-friendly or green automobiles. READ MORE

  6. 5. The Emerging International Rice Market - A Case of Diversification, Consumer Preferences and Protection

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Sara Forssell; [2008]
    Keywords : trade; diversification; rice; preferences; protection; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Abstract : This study evaluate the emerging international rice market by looking at supply and demand, price formation and development, and the extensive protection provided for rice on both national, bilateral and multilateral levels. The findings of this study are that rice is seen as a political good in many Asian countries due to its big impact on economy, society and political stability. READ MORE