Essays about: "Formulation of a global business strategy"

Showing result 1 - 5 of 6 essays containing the words Formulation of a global business strategy.

  1. 1. International plastics manufacturing companies’ response to covid-19 in terms of changes in strategy and sourcing

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Simret Kidane; [2021]
    Keywords : Strategy; corporate strategy; business unit strategy; global strategy; international strategy; sourcing and global sourcing; Strategi; företagsstrategi; affärsenhetsstrategi; global strategi; internationell strategi; inköp och globalt inköp;

    Abstract : The purpose of this thesis is to study how international Swedish plastics manufacturing companies have responded to covid-19 in terms of changes regarding corporate and business unit strategy and global sourcing. As research type a case study consisting of three case companies was applied. Mainly qualitative data using interviews were collected. READ MORE

  3. 2. Securing the global brand strategy : – global standardization or local adaptation

    University essay from Ekonomihögskolan, ELNU

    Author : Jenny Andersson; Julia Borgvall; [2011]
    Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

    Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE

  4. 3. Formulation Of Marketing Strategy In India : Application of the Global Strategy Formulation Model

    University essay from Ekonomihögskolan, EHV

    Author : Lina Nyrell; Jimmie Björkman; Lovisa Petersson; [2009]
    Keywords : Marketing; Global strategy formulation; India; Choice of segment;

    Abstract : Abstract As a part of the strategic planning process a company has to formulate a marketing strategy before entering a new market. For global marketers, formulation of a global marketing strategy is of big importance since it contributes benefits, including raising the efficacy of new-products launches, cost reduction and improving product quality and market share performance. READ MORE

  5. 4. National Cultures in Strategy Management : Product Strategy Formulation

    University essay from Institutionen för ekonomi

    Author : Rajkumar Ragupathy; [2009]
    Keywords : Cultural synthesis; national culture; strategy formulation;

    Abstract : Aim: The aim of this research is to formulate India market product strategy for the global multinational corporate Vodafone Inc., Investigate the influence of national cultures in strategy formulation. Applying cultural synthesis in the strategy formulations for target markets. READ MORE

  6. 5. The formulation and interpretation of global IS/IT-strategies : A study of Swedish-Argentinean Coalitions

    University essay from IHH, Informatik

    Author : Matilda Hannäs; [2005]
    Keywords : IS IT strategy; IT; IS; IM; strategy; culture and global strategy;

    Abstract : Background: The notion of IT strategies has changed during recent years, because our perspectives towards IT in the organizations have changed. We expect IT to be fulfilling business goals and lever-age business opportunities and we have strengthened the role of IT in the supply chain. READ MORE