Essays about: "Fouad Dabbous"

Found 1 essay containing the words Fouad Dabbous.

  1. 1. App download decision from the perspective of Transaction Costs influence on App revenue model

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Fouad Dabbous; [2017]
    Keywords : Transaction costs theory; e-market; mobile application download;

    Abstract : Despite the huge market size of mobile applications and the large number of involved stakeholders fewresearch about app users’ intentions to download apps and factors affecting their decision had been carriedout. Current study examine app download decision from a transaction costs perspective and the effect of itselements on app download taking into consideration free and paid revenue model type for app. READ MORE