Essays about: "Framing effect"

Showing result 11 - 15 of 74 essays containing the words Framing effect.

  1. 11. The effect of persuasive communication on rock climbers' environmental behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Diana Alexe; [2023]
    Keywords : Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Abstract : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. READ MORE

  3. 12. Exponential Growth Bias and Loss Aversion in the Context of COVID-19 and the Moderation Effect of Need for Cognition

    University essay from Stockholms universitet/Psykologiska institutionen

    Author : Berill Varga; [2022]
    Keywords : exponential growth bias; prospect theory; framing; need for cognition; COVID-19;

    Abstract : Humans have difficulties grasping the notion of exponential growth and often underestimate the accumulated final value, a phenomenon called exponential growth bias (EGB). During the COVID-19 pandemic, this tendency led to the inaccurate judgment of the virus spread, ultimately making safety measures seem less important. READ MORE

  4. 13. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  5. 14. Global Cultures – Critical Zone Observatories of Everyday Objects : (A Global Environmental History of Yogurt)

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Leni Charbonneau; [2022]
    Keywords : yogurt; biofilm; critical zone observatory; microbiopolitics; probiotic; microbial biodiversity; new materialism; OOO;

    Abstract : This study turns to what is for many an everyday item – yogurt – as a critical zone observatory, a synergistic, place-based laboratory which aims to integrate heterogenous representations of planetary phenomena as they are registered at a common surface. Yogurt has an impressive cultural endurance largely derived from its prominence in various paradigms of health. READ MORE

  6. 15. The unfair representation of Neurodevelopmental disorders : A quantitative content analysis of the representation of neurodevelopmental disorders in Swedish news media

    University essay from Karlstads universitet

    Author : Mariam Bafadhl; Therese Lindskog; [2022]
    Keywords : Neurodevelopmental disorders; Representation; Dagens Nyheter; Expressen; Stereotypes; Neuropsykiatriska funktionsnedsättningar; Representation; Dagens Nyheter; Expressen; Stereotyper;

    Abstract : Purpose: This study aimed to investigate how neurodevelopmental disorders (NDs) are represented in the Swedish news media. The study can contribute to gaining more excellent knowledge about how Swedish news media such as Dagens Nyheter (DN) and Expressen represent disabilities such as NDs. READ MORE