Essays about: "Francesca Scriboni"

Found 2 essays containing the words Francesca Scriboni.

1. 1. Balenciaga: Is there anything worse than not being talked about?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Beatrice Lidia Rosa Allievi; Daniel Castro Jimenez; [2023]
   Keywords : Business and Economics;

   Abstract : This is a master case about the latest Balenciaga's scandal regarding the 'Gift Shop' campaign 2022. This case was chosen by the authors as a starting point to investigate how far can and should the communication in the luxury field go. Is attention always positive? And when does it actually hurt the brand?.. READ MORE

3. 2. From words to actions: the effects of the transformation of core values through the physical stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
   Keywords : transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

   Abstract : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. READ MORE