Essays about: "Franchising research paper"

Found 3 essays containing the words Franchising research paper.

  1. 1. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Björn Arpi Ekblom; Ulla Göransson; [2016]
    Keywords : Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

    Abstract : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. READ MORE

  3. 2. The liberalisation of the European Railway Market - Did the railway packages have a statistical significant effect on rail freight in the EU Member States?

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Sascha Brose; [2015-12-01]
    Keywords : European railways; railway market; railway packages; reforms; liberalisation of a public service; sequential multiple regression;

    Abstract : The European railway market is since 25 years subject to a constant transformation process. The EU’s railway packages, bundles of railway specific legislation, initiate reforms in a sector that was characterised by decade long national fragmentation and a shrinking modal share. READ MORE

  4. 3. Franchisor-franchisee relationships : an interaction approach

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för Ekonomi

    Author : Kristina Trifunovska; Robin Trifunovski; Christer Ekelund; [2011]
    Keywords : Franchising; relationships; interaction theory; contingency theory;

    Abstract : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. READ MORE