Essays about: "Franchising"

Showing result 11 - 15 of 33 essays containing the word Franchising.

1. 11. Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections

   University essay from SLU/Dept. of Economics

   Author : Anna Berge; [2015]
   Keywords : agency theory; franchising; home insurance inspection; inspection cost; insurance; interdependence; Länsförsäkringar; outsourcing; transaction cost theory; transaction-specific investment;

   Abstract : Through the years at the market Länsförsäkringar has built up an organization with a strong brand, great economy and a good customer base, which create a great starting point to build up a franchise chain from. Today there are also two well-developed and successful franchise organizations within insurance and real estate agency. READ MORE

3. 12. Innovation in Swedish Restaurant Franchises

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jenny Loikkanen; Jekaterina Mazura; Jelena Schrader; [2015]
   Keywords : innovation; franchise; franchisee; business format franchising; restaurant industry;

   Abstract : Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. READ MORE

4. 13. Franchising : Focusing on Franchisees' Perspective in the Swedish Retailing Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Per Carnestedt; Dennis Ericson; Niclas Jonsson; [2015]
   Keywords : ;

   Abstract : Franchising is an important global business phenomenon, yet most research in the field is allocated to the American market. In addition, the majority of conducted research on the topic of franchising is considering the franchisor perspective, even though a franchising establishment is a relationship between two parties; the franchisor and the franchisee. READ MORE

5. 14. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rania Akhsassi; [2014]
   Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

   Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

6. 15. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Josefina Jie Löwgren; [2013]
   Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

   Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE