Essays about: "Franchisor-franchisee relationship"
Found 2 essays containing the words Franchisor-franchisee relationship.
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1. Following the Recipe Brings Franchisees to the Table : A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Course: Degree Project in Supply Chain Management, the Business Administration and Economics Programme, 4FE19E Authors: Matilda Engblom and Katarina Nyberg Supervisor: Arash Kordestani Examiner: Helena Forslund Title: Following the Recipe Brings Franchisees to the Table - A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees Background: As a franchisor, Company X does not have insight or control in purchasing at their franchisees. Spend analysis is a tool used to identify current purchased volumes and costs. READ MORE
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2. Franchisor-franchisee relationships : an interaction approach
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för EkonomiAbstract : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. READ MORE