Essays about: "Franchisor-franchisee relationship"

Found 2 essays containing the words Franchisor-franchisee relationship.

  1. 1. Following the Recipe Brings Franchisees to the Table : A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Matilda Engblom; Katarina Nyberg; [2019]
    Keywords : Spend Analysis; Franchising; Consolidation; Purchasing Cost Savings; Franchisor-franchisee relationship; Regain Insight and Control;

    Abstract : Course: Degree Project in Supply Chain Management, the Business Administration and Economics Programme, 4FE19E Authors: Matilda Engblom and Katarina Nyberg Supervisor: Arash Kordestani Examiner: Helena Forslund Title: Following the Recipe Brings Franchisees to the Table - A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees Background: As a franchisor, Company X does not have insight or control in purchasing at their franchisees. Spend analysis is a tool used to identify current purchased volumes and costs. READ MORE

  2. 2. Franchisor-franchisee relationships : an interaction approach

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för Ekonomi

    Author : Kristina Trifunovska; Robin Trifunovski; Christer Ekelund; [2011]
    Keywords : Franchising; relationships; interaction theory; contingency theory;

    Abstract : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. READ MORE