Essays about: "Franchisor"
Showing result 1 - 5 of 14 essays containing the word Franchisor.
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1. Market Communication Strategy : A case study of IKEA
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE
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2. A Stewardship Perspective on Goal Alignment in International Social Franchising
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nongovernmental organizations (NGOs) are among those that have adopted the United Nations 2030 Agenda for Sustainable Development. Some NGOs may strive to address global challenges and aim to expand internationally. Social franchising offers a possible strategy for that matter. READ MORE
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3. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE
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4. Following the Recipe Brings Franchisees to the Table : A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Course: Degree Project in Supply Chain Management, the Business Administration and Economics Programme, 4FE19E Authors: Matilda Engblom and Katarina Nyberg Supervisor: Arash Kordestani Examiner: Helena Forslund Title: Following the Recipe Brings Franchisees to the Table - A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees Background: As a franchisor, Company X does not have insight or control in purchasing at their franchisees. Spend analysis is a tool used to identify current purchased volumes and costs. READ MORE
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5. Critical Success Factors: A study of Swedish Restaurant Franchisors
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE