Essays about: "Frank Terlouw"

Found 1 essay containing the words Frank Terlouw.

  1. 1. The World Heritage as a Brand : Case study of World Heritage brand usage by sites and their stakeholders in context ofSweden and Denmark

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Matus Grätzer; Martin Rengard; Frank Terlouw; [2015]
    Keywords : World Heritage; Tourism; Branding; Networking; Stakeholder approach.;

    Abstract : The UNESCO World heritage inscription has become popular with 1000+ sites nowadays, when it was introduced after the Second World War in order to protect significant areas such as landscapes and buildings. The popularity is visible in terms of touristic benefits and shows an attractive feature for the designated site, transforming the World Heritage label into a brand. READ MORE