Essays about: "Franziska Nagel"

Found 1 essay containing the words Franziska Nagel.

  1. 1. Mobile Commerce : The retail ecosystem in the technological transition

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Franziska Nagel; [2018]
    Keywords : Transformation; transition; organizational change; m-commerce; mobile commerce; technology development; information technology; ecosystem; ecosystem relations;

    Abstract : The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. READ MORE