Essays about: "Frederic Drueing"

Found 1 essay containing the words Frederic Drueing.

  1. 1. Managing the Network Equilibrium - A case study of interdependent factors shaping newly-established business relationships in the FMCG-sector

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frederic Drueing; Maximilian Conrad; [2013]
    Keywords : business relationships; industrial marketing; business network; FMCG-industry; licensing; branding; business roles; interdependencies; Business and Economics;

    Abstract : The purpose of this research paper is to explore interdependencies between existing ideas and concepts in the area of business relationships. On the basis of this, a basic model is being developed in order to understand the specifics of relationships in newly-developed business networks. READ MORE