Essays about: "Fredric Karlsson"
Found 2 essays containing the words Fredric Karlsson.
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1. Determining factors in the selection of an advertising agency : A case study of three advertising buyers to small advertising agencies
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : .... READ MORE
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2. Why the annual budget is not dead : Contingencies affecting the relevance of the budget critique
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The aim of this study is to investigate how companies within different industries that use budgets perceive the critique that has been raised against it. As such, this study explores whether the companies find the critique valid and if so, whether and how they have managed to cope with the problems that the budget has been argued to entail. READ MORE
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