Essays about: "Fredrik Henriksson"
Found 1 essay containing the words Fredrik Henriksson.
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1. Hear it, Want it, Buy it! : A study of auditory stimuli as a primer of consumer choice in restaurants
University essay from Ekonomihögskolan, ELNUAbstract : Purpose: To assess the effect of a higher price, consumer age, and consumer gender on the relationship between music and consumer choice of food in a lunch restaurant. Methodology: An inductive-deductive approach was used in a three-step study which consisted of three focus groups, an experiment as well as a survey investigation. READ MORE
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