Essays about: "Fredrik Henriksson"

Found 1 essay containing the words Fredrik Henriksson.

  1. 1. Hear it, Want it, Buy it! : A study of auditory stimuli as a primer of consumer choice in restaurants

    University essay from Ekonomihögskolan, ELNU

    Author : Dan Henriksson; Fredrik Andersson; [2012]
    Keywords : Sensory marketing; Consumer behavior; Perception; Music; Age; Price; Gender;

    Abstract : Purpose: To assess the effect of a higher price, consumer age, and consumer gender on the relationship between music and consumer choice of food in a lunch restaurant. Methodology: An inductive-deductive approach was used in a three-step study which consisted of three focus groups, an experiment as well as a survey investigation. READ MORE