Essays about: "Fredrik Hjelm"
Found 1 essay containing the words Fredrik Hjelm.
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1. Analyzing the analyzing tool
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Big data is rapidly disrupting how marketing is being used by enabling deeper and more individual customer insights. Sometimes, this comes at the price of integrity. This thesis aims to search for how valuable the most personal insights may be in predicting customer behavior. READ MORE
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