Essays about: "Fredrik Larsen"

Found 1 essay containing the words Fredrik Larsen.

  1. 1. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Larsen; [2019-10-17]
    Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

    Abstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE