Essays about: "Fredrik Linnér"

Found 2 essays containing the words Fredrik Linnér.

1. 1. The Evolution of Board Functions in Gazelles

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Erik Elmborg; Fredrik Linnér; [2013]
   Keywords : Board of Directors; Corporate Governance; Gazelles; Lifecycle; Entrepreneurship;

   Abstract : This paper describes a multiple case study of 14 Gazelles in Sweden and aims to identify what functions the Board of Directors have in these companies and how these functions evolve. Small companies and Gazelles in particular create the majority of all new jobs and therefore play an important role in society. READ MORE

3. 2. Marketing through Promotional Items

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrik Linnér; Marcus Daleke; [2011]
   Keywords : Promotional items; Brand Orientation; Brand Identity Strategy; Integrated Marketing Communication;

   Abstract : The rapid increase in communication channels seen during the last two decades has suggested an increased importance in the coordination of a consistent marketing message through all channels of communication. "Promotional items" however is a channel that is seen as secondary, or even negligible in many companies' larger marketing mix. READ MORE