Essays about: "Fredrik Magnfält"

Found 1 essay containing the words Fredrik Magnfält.

1. 1. Strategic thinking of Swedish TV production companies : How do they cope with change?

   University essay from IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Roberth Blumenkehl; Fredrik Magnfält; Marcus Törnblom; [2011]
   Keywords : Strategy; Strategic action; Swedish TV production companies; Strategic thinking; Strategic formation;

   Abstract : The Swedish TV production  is  facing great challenges  today and actors on  the market have  to  strategize  to cope with  these changes. This  thesis explores what  strategies are used,  how  they  are  formed,  and what  parameters  are  focused  on when  analyzing  the market  and  industry,  from  a  company  perspective. READ MORE