Essays about: "Fredrik Melin"

Found 2 essays containing the words Fredrik Melin.

1. 1. The innovation intermediary’s guide to the AI Factory - A study of AI Sweden as an intermediary in a system of innovation

   University essay from Göteborgs universitet/Graduate School

   Author : Felix Enocksson; Fredrik Melin; [2021-07-07]
   Keywords : AI; Diffusion; Innovation intermediaries; Technological Innovation Systems; Technology Transfer;

   Abstract : This paper investigates the role of intermediaries in innovation systems. By studying how AI Sweden accelerates the use and adoption of artificial intelligence on a national level, it focuses on how an intermediary adds value in a technological innovation system. READ MORE

3. 2. Managing the corporate brand - A study of the corporate brand manager in theory and practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fredrik Augustsson; Martin Larsson; [2012]
   Keywords : Corporate Brand Management; Corporate Brand Manager; Brand Strategy; Brand Management; Brand Hierarchy; Business and Economics;

   Abstract : Title: Managing the Corporate Brand: A Study of the Corporate Brand Manager in Theory and Practice Date of the Seminar: 2012-05-29 Course: BUSN29 – Master thesis Authors: Fredrik Augustsson, Martin Larsson Advisor: Mats Urde, Associate Professor Keywords: Corporate Brand Management, Corporate Brand Manager, Brand Strategy, Brand Management, Brand Hierarchy Thesis purpose: To investigate the role of the Corporate Brand Manager in theory and practice. Methodology: Following a social constructionism approach we apply a grounded theory strategy. READ MORE