Essays about: "Fredrik Rister"

Found 1 essay containing the words Fredrik Rister.

  1. 1. To Launch or Not to Launch? : A study on how retailer acceptance affects the success of a product-launch.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Carl-Jacob Lernäs; Fredrik Rister; [2015]
    Keywords : Product Launch; Swedish Retail Industry; FMCG; Retailer Acceptance; Relationship Marketing.;

    Abstract : In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. READ MORE