Essays about: "Fredrik Rister"
Found 1 essay containing the words Fredrik Rister.
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1. To Launch or Not to Launch? : A study on how retailer acceptance affects the success of a product-launch.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. READ MORE
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