Essays about: "Fredrik Schmiterlöw"

Found 1 essay containing the words Fredrik Schmiterlöw.

  1. 1. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE