Essays about: "Fredrik Viktorsson"

Found 2 essays containing the words Fredrik Viktorsson.

1. 1. Logical tensions in health care - A case study in quality improvement work

   University essay from Göteborgs universitet/Graduate School

   Author : Fredrik Viktorsson; [2019-10-01]
   Keywords : Swedish Healthcare; Organizing; Practice; Quality improvement; Science of Improvement; Institutional logics; Translation of Ideas;

   Abstract : Todays healthcare organizations face increasing challenges which has led to the interest in Quality improvement (QI) work in healthcare. Studies have found that a focus on developing care quality is one way to combat these challenges. READ MORE

3. 2. How to Advertise in 5 Inches or Less : A Qualitative Study Towards Mobile Advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Gustavo Lima Moraes de Oliveira; Christoffer Lundberg; Fredrik Viktorsson; [2016]
   Keywords : Mobile advertising; smartphone; credibility; entertainment; informativeness; personalization; irritation;

   Abstract : Background: With the adoption of smartphones, a new mean of communication emerged for businesses, calling for deep knowledge on how to leverage this profitable direct-link to consumers. However, previous literature has mainly studied the subject from a quantitative standpoint with a theoretical foundation built on traditional advertising, hence, not studying the subject on its own. READ MORE