Essays about: "Freemium business model"

Showing result 1 - 5 of 13 essays containing the words Freemium business model.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE

  3. 2. Microtransactions and lotteries in video-games

    University essay from

    Author : Simon Barkman; Marcus Mattsson; [2019]
    Keywords : Microtransactions; Hedonic-motivation systems adoption model; HMSAM; Hedonic motivations; Cognitive absorption; Loot boxes; Freemium; Virtual goods;

    Abstract : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. READ MORE

  4. 3. A Comparison of Resampling Techniques to Handle the Class Imbalance Problem in Machine Learning : Conversion prediction of Spotify Users - A Case Study

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Michelle Jagelid; Maria Movin; [2017]
    Keywords : ;

    Abstract : Spotify uses a freemium business model, meaning that it has two main products, one free limited and one premium for paying customers. In this study we investigated machine learning models’ abilities, given user activity data, to predict conversion from free to premium. READ MORE

  5. 4. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    University essay from Lunds universitet/Produktionsekonomi

    Author : Pontus Akervall; Richard Laurens; [2017]
    Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

  6. 5. A User Centered Approach to increase Conversion Rate in the Freemium Business Model

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Mergim Rama; Petter Henriksson; [2016]
    Keywords : Technology and Engineering;

    Abstract : Within the software industry it is now common to use the freemium business model; giving away the core product for free while charging for additional premium features. A risk for companies adopting the freemium business model is that the percentage of paying customers is not high enough to both subsidize all the free users and make profit for the company. READ MORE