Essays about: "Frida Boman"

Found 2 essays containing the words Frida Boman.

1. 1. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Frida Boman; Johnny Johansson; [2014]
   Keywords : Consumer Behaviour; Consumer Tracking; Purchase Intention; Share of Wallet; Wallet Allocation Rule;

   Abstract : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. READ MORE

3. 2. Does corruption hamper economic growth? - A case study of Haiti

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Frida Boman; Sandra Rumélius; [2011]
   Keywords : Corruption; Economic growth; Haiti; International trade; Political influence;

   Abstract : The purpose of this study is to investigate if there is a relationship between corruption and economic growth in Haiti. This is investigated through the use of correlation analysis. The main factors influencing this relationship will also be examined. A small negative relationshipbetween corruption and economic growth is found. READ MORE