Essays about: "Frida Dahl"
Found 2 essays containing the words Frida Dahl.
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1. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. READ MORE
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2. Communication of CSR : How Swedish consumers' perceptions and behaviour are influenced by promoted CSR activities
University essay from IHH, FöretagsekonomiAbstract : Problem: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. According to Schrader et al. READ MORE