Essays about: "Frida Lennartsson"

Found 3 essays containing the words Frida Lennartsson.

  1. 1. How Consumers Navigate Ethical Tensions in a Marketplace: Swedish Dairy Marketplace as Context

    University essay from Göteborgs universitet/Graduate School

    Author : Cecilia Jedenberg; Frida Lennartsson; [2018-07-03]
    Keywords : ethical consumption; brands as resources; ethical tensions; phenomenology; consumer culture; dairy consumption;

    Abstract : This research examines how consumers navigate ethical tensions in a marketplace, which applies to the Swedish dairy marketplace. This qualitative research takes a phenomenological approach and consists of 12 interviews with consumers. READ MORE

  2. 2. Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Anna Blomqvist; Louise Nyman; Frida Lennartsson; [2015]
    Keywords : Consumer Behaviour; Attitude; Theory of Planned Behaviour; E-commerce; Intention; Online Grocery Shopping;

    Abstract : Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. READ MORE

  3. 3. Students' motivation and attitudes towards learning a second language : -British and Swedish students' points of view

    University essay from Växjö universitet/Institutionen för humaniora

    Author : Frida Lennartsson; [2008]
    Keywords : Second Language Learning; Social Factors; Motivation; L2; SLA;

    Abstract : This paper is a study within the general area of Second Language Acquisition (SLA), focusing on second language learning in formal (class room) settings. The main questions discussed in this essay are firstly, whether social factors matter while learning a second language, secondly, to what extent attitudes towards the second language matter and thirdly, what attitudes students actually have towards studying a second language. READ MORE