Essays about: "Friederike Düffelmeyer"

Found 1 essay containing the words Friederike Düffelmeyer.

  1. 1. Nobody Likes It, Everybody Buys It ?! : The Attitude-Behavior Gap in Fast Fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Friederike Düffelmeyer; [2012]
    Keywords : consumer behavior; fast fashion; attitude; behavior; gap; theory of planned behavior;

    Abstract : Negative voices about fast fashion have become much louder in the last couple of years. Stories about sourcing, production and disposal of products became headliners in respectable newspapers and material for shocking documentaries. However, the fast fashion retailers are still expanding their territories and even new chains emerge. READ MORE