Essays about: "Functional Theory of Motivation"

Showing result 1 - 5 of 15 essays containing the words Functional Theory of Motivation.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keming Zhang; Ruiqi Liu; [2023]
    Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE

  3. 2. Cognitive Dissonance in the Brain: A Systematic Review

    University essay from Högskolan i Skövde/Institutionen för biovetenskap

    Author : Elin Boklund; [2022]
    Keywords : cognitive dissonance; functional magnetic resonance imaging; anterior cingulate cortex; dorsal anterior cingulate cortex;

    Abstract : Cognitive dissonance is the uncomfortable psychological feeling that arises when something is perceived as contradictory. In 1957, Leon Festinger first developed the theory of cognitive dissonance, which has since continued to be of interest for, among other things, decision-making, moral reasoning, motivation, politics, and science. READ MORE

  4. 3. Volitional Vanity : A study on the players of Path of Exile and their premium purchases

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Mauricio Singh Martinez; Sini Tang; [2021]
    Keywords : game design; microtransactions; path of exile; theory of consumption; cosmetic items; vanity items;

    Abstract : This bachelor’s thesis presents a study mainly focused on players’ motivations of purchasing cosmetics items in Path of Exile, a free-to-play, action role-playing game. A “Theory of Consumption” is used in this paper as the theoretical framework. READ MORE

  5. 4. Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Anna Lagler; Dana Kamand; [2021]
    Keywords : fashion rental services; fast fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; collaborative fashion consumption; adoption intention; Business and Economics;

    Abstract : Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) from Venkatesh, Thong and Xu (2012) was employed. READ MORE

  6. 5. HRM to E-HRM : Change in Human Resource Management; effect to social sustainability

    University essay from Umeå universitet/Företagsekonomi

    Author : EDWARD MUGERWA; [2020]
    Keywords : e−H.R.M; Sustainability; Information Technology I.T ; humanresource information systems; I.Tadoptions; Virtual organisation V.O adoptions;

    Abstract : Problem:Many businesses today, based on the stakeholder’s theory, suggest thatsustainability can only be achieved through the fulfillment of the stakeholder’s in-terests. These interests are centered around adding value to the stakeholders forexample; shareholders in terms of increased dividends. READ MORE