Essays about: "Future intention"

Showing result 1 - 5 of 362 essays containing the words Future intention.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  4. 3. Dreams, hope and future; An anthropological study about poverty and future plans among of vulnerable youth in Cape Town

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Gustav Carlsson; [2023-09-27]
    Keywords : Hope; Social mobility; Capital; Social suffering; Temporality; Potentiality;

    Abstract : This thesis is a result of Minor Field Studies (MFS) carried out in Cape Town, South Africa and funded by the Swedish public authority SIDA - Swedish International Development Cooperation Agency. South Africa struggles with poverty and has the greatest inequality in the world. READ MORE

  5. 4. PERCEPTION OF URBAN TREES AND THEIR ECOSYSTEM SERVICES

    University essay from Göteborgs universitet / Institutionen för biologi och miljövetenskap

    Author : Emma Dalros Sköld; [2023-08-03]
    Keywords : perceptions; tree preferences; urban trees; ecosystem services;

    Abstract : Global urbanization is one of the most wide-ranging, irreversible, and rapid land-use changes in modern history. Natural elements, such as trees, should be incorporated into cities to produce sustainable urban environments. READ MORE

  6. 5. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE