Essays about: "Görel Englund"
Found 1 essay containing the words Görel Englund.
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1. Nation Branding; A Brand New Marketing Tool on the Global Arena; A Qualitative Case Study in a Swedish Context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Global competition is becoming fierce. New marketing techniques are emerging, among them Nation Branding. The aim of this study is to answer the following questions: What is Nation Branding and how is it applied in Sweden? Why is Nation Branding controversial and when does it matter? The study is performed through a qualitative, abductive approach. READ MORE
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