Essays about: "GM company"

Found 2 essays containing the words GM company.

  1. 1. Volvo CE in China : a case study of dual - brand strategy

    University essay from Avdelningen för ekonomi

    Author : Peng Shao; Zeliang Sun; [2011]
    Keywords : Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Abstract : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. READ MORE

  3. 2. BMW A Company Analysis

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Hiba Larsson; Christian Falkemark; [2007-02-14T12:40:42Z]
    Keywords : ;

    Abstract : Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. READ MORE