Essays about: "GU JING"

Found 5 essays containing the words GU JING.

1. 1. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

   University essay from Göteborgs universitet/Graduate School

   Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
   Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

   Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

3. 2. Information Sharing in a Nordic Chinese Christian Church

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Jing Li; Fen Bin; [2017-10-04]
   Keywords : information sharing; diversity; Chinese immigrants; church;

   Abstract : China is a country with great diversity and a long history of migration so cultural differences and cultural mixture can be found in the Chinese communities outside of China. This paper looks into how the diversity among Chinese immigrants in Sweden that would lead to the differences and challenges in sharing information with each other. READ MORE

4. 3. The success factors for successful skunk works

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : gu jing; [2014]
   Keywords : skunk works; successful factors; leadership; teamwork; motivation;

   Abstract : Over the decades, the market competition is becoming stronger and stronger; Innovation is generally considered as one of the main drivers of growth in business field, skunk works as a form of innovation has been widely used for companies to make their business outstanding from the others and achieve sustainable development, and at the same time try to compete with the increasing number of competitors. However, due to statistics, the failure rate of skunk works projects is so high, which means it contents high risks and uncertainties. READ MORE

5. 4. The Analysis of Challenges and Opportunities in Brand Extension

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : CHEN SI JIA; GU JING; [2012]
   Keywords : brand equity; brand extension; category brand extension;

   Abstract : Over the decades, brand extension has been a core marketing strategy for a great number of companies. Brand extension enjoys a good reputation for bringing practical advantages to companies whilst it faces disputation at the same time because of a relatively high percentage of failures. READ MORE

6. 5. Reading partner. Enjoy the reading and explore more

   University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

   Author : Jing Jing Yao; [2010-03-18T15:03:11Z]
   Keywords : reading; e-reading; pen scanner;

   Abstract : Reading is the access to information and knowledge. But the value of reading is far beyond the knowledge obtained. Reading delights people and contributes to the self-development. Although we have different opinions about reading books, the wishes of having a happy and inspiring reading is the ideal. READ MORE