Essays about: "Gabriel Juan Tous"

Found 1 essay containing the words Gabriel Juan Tous.

  1. 1. THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Léo Joly; Gabriel Juan Tous; [2012]
    Keywords : tourism marketing; core strategy; positioning; repositioning; communication mix; image; ski resort; Avoriaz;

    Abstract : This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based on one of the most important and innovative European ski resort: Avoriaz. READ MORE