Essays about: "Gabriella Fries"

Found 2 essays containing the words Gabriella Fries.

  1. 1. The Best of Two Worlds - Understanding how global professional service firms balance global integration and local responsiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Walter; Gabriella Fries; [2017]
    Keywords : Professional service firms; Global integration; Local responsiveness; Insurance intermediary firms;

    Abstract : In the wake of the knowledge economy, professional service firms (PSFs) have arisen and capitalized on knowledge, offering advanced expertise to their clients. With time, they have expanded across borders and several global PSFs are now among the world's largest companies. READ MORE

  2. 2. Covert online video marketing: A quantitative study of the possibilities and pitfalls of covert online video marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gabriella Fries; Desirée Hylander; [2013]
    Keywords : covert online video marketing; covert marketing; brand attitude; purchase intention; trustworthiness;

    Abstract : Marketing that disguises the true source of a commercial message is often referred to as covert marketing. Online marketing videos that are uploaded by brands with the purpose of appearing to be made by fans/consumers have been identified; a phenomenon defined as covert online marketing videos (COMVs). READ MORE