Essays about: "Gabriella Gall"

Found 2 essays containing the words Gabriella Gall.

1. 1. How do the predictors of switching intention influence switching behavior? : A quantitative study of students’ switching behavior in the retail banking context.

   University essay from Företagsekonomi

   Author : Fredrik Olsson; Gabriella Gall; [2012]
   Keywords : retail banking; consumer behavior; switching behavior; switching intention; theory of planned behavior;

   Abstract : Due to the increased number of niched retail banks in Sweden, the competition for the customers has become severe. Bank customers in the Swedish bank market tend to stay with their bank. The challenge of how to manage to attract new customers is a central part of the retail banks’ management tasks. READ MORE

3. 2. Buyers' and users' perception of satisfaction : - A quantitative case study of the educational services provided by Revenues

   University essay from Handelshögskolan vid Umeå universitet

   Author : Mattias Källström; Gabriella Gall; [2011]
   Keywords : ;

   Abstract : Due to the increased competition in the service sector, and the increase of customers’ ability to spread their thoughts and experiences about different services, the pressure on the companies operating in the service sector has increased rapidly. We have conducted an investigation of a specific case of Revenues, a service company operating in Umeå, with both private and public customers. READ MORE