Essays about: "Gabriella Lidberg"
Found 1 essay containing the words Gabriella Lidberg.
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1. Franchisees - a new segment for Swedbank? : a qualitative study of how banks work with market segmentation
University essay from Handelshögskolan vid Umeå universitetAbstract : The finance industry has been rather slow adopting a customer oriented approach and instead had more of a transaction oriented approach having largely undifferentiated markets. During the last two decades the world’s finance industry has been undergoing a process of transformation set off by the deregulations, internationalisation and technological change. READ MORE
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