Essays about: "Gain customer satisfaction"

Showing result 1 - 5 of 53 essays containing the words Gain customer satisfaction.

  1. 1. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE

  2. 2. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

    University essay from Jönköping University; Jönköping University; Jönköping University

    Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
    Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

    Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

  3. 3. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Marcus Widell; Guzmán Marco; [2020]
    Keywords : ;

    Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

  4. 4. Optimization of aftermarket logistics with dual supply chains for Sandvik AB

    University essay from Lunds universitet/Institutionen för teknisk ekonomi och logistik; Lunds universitet/Teknisk logistik

    Author : Gopalakrishnan Srinivasan; Akshay Hingmire; [2020]
    Keywords : Technology and Engineering;

    Abstract : Background: Aftermarket logistics is important for a manufacturing company to maintain customer satisfaction in the long run. However, the supply chain set for aftermarket parts is equally crucial as the original equipment. Modification or optimization of the logistics systems for slow-moving aftermarket items is inevitable. READ MORE

  5. 5. Business Model Innovation: The Case of Fitness Industry

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Daria Miasnikova; [2020]
    Keywords : Business Model; Business Model Innovation; Digital Transformation; Value Creation; Digital Fitness;

    Abstract : Abstract. Business model innovation and design is an important tool in successful implementation of an organizational strategy. The purpose of this study is to explore value creation throw business model innovation. In this case is proposed to consider the possibility of implementing so-called virtual classes or interactive training. READ MORE