Essays about: "Gambling"

Showing result 1 - 5 of 86 essays containing the word Gambling.

1. 1. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Mimmi Bergström; Tuba Tezcan; [2023-07-21]
   Keywords : COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

   Abstract : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. READ MORE

3. 2. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sebastian Dietrichsteiner; Amir Hukic; [2023]
   Keywords : Randomized virtual cosmetics; Definite virtual cosmetics; Limited Time Scarcity; Purchase Intention; Theory of Planned Behaviour; Addictive Factors; Microtransactions; Gaming Industry; Gambling;

   Abstract : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. READ MORE

4. 3. State-Sponsored Gambling Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Otto Lundbergh; Oliver Ohlin; [2023]
   Keywords : Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

   Abstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE

5. 4. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Stig Janson; [2023]
   Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

   Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

6. 5. 'It was never about the games' : A Critical Discourse Analysis of the Construction of "Video Game Addiction" in Swedish News 1991-2017

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Ulf Benjaminsson; Danielle Unéus; [2023]
   Keywords : discourse analysis; video game addiction; moral panic; moral entrepreneurs; Owe Sandberg; Patrik Wincent; youth culture; juvenism; forced treatment; Sweden;

   Abstract : This theoretical thesis employs critical discourse analysis to scrutinise the construction of video game addiction in Swedish press from 1991 to 2017, and examines its potential contribution to a moral panic. Our research is based on the assumption that media discourse influences societal norms, which in turn, can profoundly affect individuals and groups. READ MORE